I’m Jay, best known for competing on CBS’ Survivor and staying loco on MTV’s The Challenge: Total Madness, Double Agents, Ride Or Die & EOTB2. I was born and raised in Ft. Lauderdale, Florida. But since this wild career started, and all thanks to YOU,  I've been able to travel the world and live in some of the most amazing places.

At times I can definitely push my limits and be a little crazy, or "loco", but that’s what keeps life fresh. Right? That being said, I created a brand that honors just that. StayLoco! If you're already part of this Loco Familia welcome back! You better be chasing those "crazy" dreams still!

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But if you're new to the brand, StayLoco represents you being you. No matter what anyone says or does to you, you know who you are! Everyone has their own type of crazy, don't let someone define yours. Believe in yourself. Motivate, inspire, and love yourself. That's what we Locos believe to be the key to life. Being true to you and spreading positive vibes to everyone.

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So no matter what life throws at you or what goals you fulfill, Us LOCOS ALWAYS live by these words:

“Be Yourself, Smile and StayLoco!”